Head of Marketing and Communication – Yachts (all genders)

  • Bremen
  • Eingestellt: 11. Mai 2021
  • Bewerbungsschluss: 11. Mai 2022
    Jobbeschreibung:

    Passionately dedicated fourth-generation shipbuilders; exclusive yachts and highly specialized naval vessels; innovation and teamwork: That’s what the family-owned company Lürssen stands for. You too can grow within our shipbuilding family where the expertise and creativity of more than 2,800 highly-qualified people in Germany and abroad create exquisite things every day.

    Dive deep into challenging projects and discover an extraordinary working environment where your skills will flourish.

    • In this key role, you will be responsible for designing and developing the marketing mix for strategic brand management with budgetary responsibility. You report directly to the management. You will also derive and continuously develop the group-wide marketing strategy and corporate communications for the yacht division.
    • At the same time, you will lead, motivate and advance employees in your department cooperatively and using agile methods.
    • A particular focus is on project planning and developing an innovative marketing agenda for the next 5 years. This means analyzing market and customer demands, while keeping in close liaison with the sales department.
    • You will be responsible for implementing the marketing plan, including a balanced marketing mix and controlling all (cross-media) marketing activities with Sales and other departments.
    • Your targeted and structured brand management will be particularly impressive, also with regard to corporate branding and corporate design.
    • You will also develop a communication strategy and coordinate implementation of the resulting communication campaigns.
    • In close liaison with management, you will be responsible for target group-specific corporate communications and international press relations, both internally and externally.
    • You will also coordinate all agencies involved. Developing reports and targeted KPIs round out this versatile range of responsibilities.

    • Successfully completed studies with a focus on marketing, communications and/or public relations or a comparable qualification
    • Several years of management experience in marketing and/or communications with budget responsibility
    • Ideally, industry knowledge and experience in the “Luxury Products” sector
    • Excellent knowledge (references will be required!) in designing and implementing marketing strategies and concepts in the field of corporate communications
    • A confident and entrepreneurial leader; a team player with an agile mindset, who is able to empathize with people/target groups/customers and inspire all with their creative and innovative ideas
    • Strong oral and written presentation and communication skills in fluent German and English

    Passionately dedicated fourth-generation shipbuilders; exclusive yachts and highly specialized naval vessels; innovation and teamwork: That’s what the family-owned company Lürssen stands for. You too can grow within our shipbuilding family where the expertise and creativity of more than 2,800 highly-qualified people in Germany and abroad create exquisite things every day.

    Dive deep into challenging projects and discover an extraordinary working environment where your skills will flourish.

    • In this key role, you will be responsible for designing and developing the marketing mix for strategic brand management with budgetary responsibility. You report directly to the management. You will also derive and continuously develop the group-wide marketing strategy and corporate communications for the yacht division.
    • At the same time, you will lead, motivate and advance employees in your department cooperatively and using agile methods.
    • A particular focus is on project planning and developing an innovative marketing agenda for the next 5 years. This means analyzing market and customer demands, while keeping in close liaison with the sales department.
    • You will be responsible for implementing the marketing plan, including a balanced marketing mix and controlling all (cross-media) marketing activities with Sales and other departments.
    • Your targeted and structured brand management will be particularly impressive, also with regard to corporate branding and corporate design.
    • You will also develop a communication strategy and coordinate implementation of the resulting communication campaigns.
    • In close liaison with management, you will be responsible for target group-specific corporate communications and international press relations, both internally and externally.
    • You will also coordinate all agencies involved. Developing reports and targeted KPIs round out this versatile range of responsibilities.

    • Successfully completed studies with a focus on marketing, communications and/or public relations or a comparable qualification
    • Several years of management experience in marketing and/or communications with budget responsibility
    • Ideally, industry knowledge and experience in the “Luxury Products” sector
    • Excellent knowledge (references will be required!) in designing and implementing marketing strategies and concepts in the field of corporate communications
    • A confident and entrepreneurial leader; a team player with an agile mindset, who is able to empathize with people/target groups/customers and inspire all with their creative and innovative ideas
    • Strong oral and written presentation and communication skills in fluent German and English